The business was founded in 1923 by V.E. Freestone and A.J. Webb as a specialist coachbuilding service in workshops (Unity Works) in Brentfield Road, Stonebridge Park, Willesden, North London, where it remained until the late 1950s. Freestone had learnt his trade working at Crossley Motors, Webb had returned to England after having trained in France.

While working on bespoke Rolls-Royce and Bentley cars Freestone and Webb developed the style known as Top hat, and popularised the Razor Edge style. They showed their cars at the London Motor Show and won the Gold Medal in the private coachbuilders competition nine years in a row.

In the period of postwar austerity, orders to Freestone and Webb tumbled and they began to suffer financial difficulties.

A.J. Webb died in 1955. In May 1957 Freestone & Webb Limited was taken over by the Swain Group, which owned motor dealership H.R. Owen of Berkeley Street, London. This was the same year as the introduction of the Bentley S1/Rolls-Royce Silver Cloud, both of which continued to be available as a chassis-only option until 1965. Freestone & Webb continued to refurbish and build bodies until 1958 when it became a pure showroom brand. After Swain decided to divest itself of its coach building arm to focus on motor retail only, Freestone & Webb was sold to the new owners of fellow coachbuilders Harold Radford in 1963.

A new company called Freestone & Webb Limited was incorporated and registered at Companies House in 1990 by an enthusiast owner, who sold it together with his 1935 Bentley 3½ Litre saloon at an auction at Brooklands, on 2 June 2010. In 2017 German businessman and car collector Michael Haentjes bought the company.

Currently, the brandname is known mostly within the car collector’s circle. How- ever, the heritage of the brand as one the most luxurious builders of cars from the 1920s to the 1950s and Freestone & Webb’s destinctive design features “Razor Edge” and “Top Hat” allow for a reintroduction of the brand in the luxury car market.